Here's one safety video you will pay attention to

The airline safety video usually begins the moment the aircraft is pushed back from the terminal.
Most airlines have a similar video or live demonstration of the safety procedures and features.

However, some passengers, usually frequent flyers, seem to take the instructions for granted and don't watch or listen to the instructions.

Here's how Air New Zealand came up with a video to ensure that passengers will want to watch.
Cute play on the words "Nothing to hide, bare essentials and take a second look"